Discover how China Explorer Tour is transforming inbound tourism by guiding travelers to China’s hidden gems beyond the usual destinations.
Introduction: The Rise of Authentic China Travel
China’s tourism landscape is undergoing a quiet revolution. While global travelers once flocked to Beijing’s Forbidden City or the Great Wall, a growing number now seek immersive, off-the-beaten-path experiences. This shift has created exciting new opportunities for innovative travel companies like China Explorer Tour, a rising star recognized in a recent Xinhua News Agency feature for making authentic China more accessible than ever before.
In a market long dominated by mainstream sightseeing tours, China Explorer Tour offers something different—something real. As a pioneering China travel agency focused on cultural immersion, culinary adventures, and nature-inspired retreats, CET is redefining what it means to explore the Middle Kingdom.
Xinhua is China’s official state-run news agency and the most authoritative media outlet in the country—similar to the Associated Press in the U.S. or Reuters in the U.K. Being featured in Xinhua means a brand or story has national-level relevance and credibility. China Explorer Tour’s inclusion in a recent Xinhua feature reflects growing recognition of our role in shaping modern China travel experiences for international visitors.
A Featured Story in Xinhua: National Recognition for Global Impac
In May 2025, China Explorer Tour was spotlighted in a report by Xinhua News Agency, titled “China’s lesser-known destinations draw more inbound tourists.” The article focused on how international travelers are showing increased interest in second- and third-tier cities, as well as China’s ethnic and ecological richness.
According to founder Chen Wanni (Winnie Chen), the goal was to meet growing demand from foreign travelers who want more than typical bucket-list sites. Speaking to Xinhua, she said:
“Tourism is not only an industry, but also a window for overseas travelers to learn about China.”
Chen Wanni and Chen Min (Lesley Chen), CET’s founders, launched the company with a bold mission: to bridge cultures through immersive journeys that go beyond sightseeing. And their results speak for themselves—over 60% of customers return or refer friends, with many travelers joining multi-city tours that combine hidden gems with classic highlights.
What Sets China Explorer Tour Apart?
Curated Immersive Experiences
China Explorer Tour doesn’t just show travelers around—they craft immersive, culturally rich journeys. From sipping Pu’er tea with ethnic minority families in Yunnan to exploring the ancient Taoist wisdom of Wudang Mountain, each itinerary connects travelers to the soul of China.
Off-the-Beaten-Path Itineraries
Unlike conventional China travel agencies, CET emphasizes lesser-known destinations such as:
- Guizhou Province: A region celebrated for its stunning karst landscapes and vibrant ethnic cultures.
- Wudang Taichi Retreat: Under the guidance of revered Taoist masters, dive into daily sessions of authentic Tai Chi and Wudang sword techniques—the same martial arts passed down through centuries in this iconic Chinese destination.
- Guangdong Zhanjiang: Immerse yourself in an authentic Chinese New Year celebration in Zhanjiang, where ancient traditions meet modern festivities. This carefully curated three-day experience captures the essence of Lunar New Year in Southern China, featuring spectacular parades, traditional ceremonies, and local delicacies.
“I realized I had massively underestimated China, We’ve been off the beaten track. I’m dying to come back.”
shared British traveler Tom Peacock-Nazil, who joined a 10-day CET journey across Beijing, Xi’an, and Guizhou.
A New Generation of Travel Professionals
What truly makes China Explorer Tour stand out is its global mindset and deep local knowledge. With a bilingual team of cultural experts, storytellers, and logistics pros, CET creates journeys tailored to the needs and expectations of modern, international travelers.
Their commitment to excellence hasn’t gone unnoticed. From coverage in China Travel Daily to now being featured by Xinhua News, CET is fast becoming the go-to China travel agency for thoughtful, authentic, and engaging inbound experiences.
Building Travel That Gives Back
CET also champions sustainable and responsible tourism. Each tour supports local communities—whether it’s dining with families in remote villages, participating in traditional craft workshops, or staying in eco-lodges run by locals. This not only enhances the traveler’s experience but also helps preserve China’s intangible cultural heritage.
Looking Ahead: Expanding Impact and Global Reach
With growing media recognition and a surge in customer interest, CET is poised to scale its mission. According to co-founder Chen Min, the rise of interest in niche China travel marks a maturing market—one that’s increasingly curious, respectful, and globally minded.
As more international travelers seek authentic, less commercialized experiences, China Explorer Tour stands ready to lead the way.
Final Thoughts: Why Choose CET for Your China Journey?
Choosing the right China travel agency can define your experience of China. With China Explorer Tour, travelers receive:
- Authentic, meaningful experiences
- Seamless service from arrival to departure
- Deep local connections and cultural insights
- Professional support every step of the way
Explore with intention. Discover with insight. Travel with China Explorer Tour.
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